SOMO News
Be extreme. Live fearless. Go Over the Edge! An interview with Gracson Morris
Gracson Morris is an employee at Cummins Mid-South based in Memphis, TN. When his boss asked him to go Over the Edge in 2011, he not only took on the challenge, he became the top fundraiser for the entire state. Below, he takes us through his experience.

Our company wanted to raise a total of $10,000 originally. We had a blast drumming up support for this event. Due to my travel volume, I’m out at our locations frequently. So, I’ve been able to meet a lot of our employees. I think since they know me pretty well, they had more fun donating knowing the person it was going to support. Additionally, we had a lot of fun with email communication across the company.
Have fun with it. Make it a “joke” by having the person(s) going Over the Edge the butt of jokes (e.g. Help push Person X Over the Edge! Support the fall of “Person X”). We did that (of course all in fun), but people enjoyed donating to this “gag” and it drove the donations through the roof.

I would definitely consider participating again. We probably would have started raising money sooner! We could really have blown the records away.
You can have this experience, too! Over the Edge will take place in three cities this fall: Kansas City, St. Louis and Jefferson City. Learn more at www.somo.org/edge